Beginners it's your chance to shift now!!!

Every "marketer" is supposed to calculate and present figures.
Write reports and feed back.
Write web content and maybe edit web pages.
Manage and implement database...

Anyone how works in a marketing department went through some of this tasks if not all of them.

If you are a beginner or even an experienced "marketer" you need to know at least how to handle the tools that help you in your permanent tasks...
Writing, editing, calculate, presentations, web pages, sheets, database... and so on.

Last night I was stumbling the web until I found a very magnificent web site http://inpics.net

Free and very easy picture tutorials for editing programs :
Microsoft Office Access 2003 Access 2007 Excel 2003 Excel 2007 PowerPoint 2003 PowerPoint 2007 Publisher 2003 Publisher 2007 Word 2003 Word 2007,
OpenOffice Base 2.x Calc 2.x Impress 2.x Writer 2.x,
Web Layout HTML & CSS,
Web programming MySQL Basics PHP Basics Perl Basics.

It takes easily 20 hours to go through all this simple and well organized tutorials that you can program a 2 hours per day program to practice all this basic tools.

I'm already done with some of them, and encourage you to try them even if you know the program and handle it.

Watch what you put in your advertising...

Watch what you put in your advertising...

-->An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit. Instead of "I saw the Pope" (el Papa), the shirts read "I saw the potato" (la papa).

-->Pepsi's "Come alive with the Pepsi Generation" translated into "Pepsi brings your ancestors back from the grave," in Chinese.

-->Coors put its slogan, "Turn it loose," into Spanish, where it was read as "Suffer from diarrhea."

-->When Gerber started selling baby food in Africa, they used the same packaging as in the U.S., with the beautiful baby on the label. Later they learned that in Africa, companies routinely put pictures on the label of what's inside, since most people can't read English.


Marketing moral: If you are planning to market your products in another country or language, make sure you understand the cultural system and the language.

From http://www.marketingideashop.com/justforfun.html

Postal cards

Nowadays people forgot totally the postal cards, even though it's very nice to receive one we still very lazy to send one back at least!

Especially in Tunisia we are very lazy this way :)

The other thing is that people are not keen on Internet payment, it does exist but almost none use it!

My idea is to create a website where people can just fill in a form, chose a postal card and pay a very little something for the sending of the card.
It does need a very important investment and the income is not guaranty unless a very strong marketing and communication is set to encourage and win the trust of people.

You know what I think it works even if it is free :) it will generate a real traffic in this case since Tunisian love free stuff ;)

I hope I had enough time to set this web site and start a small web business for real!!!

If someone of the readers of this blog try this idea please refer people to this blog once you are rich :) at least I got some adsence revenue from it :p

Blogging in Tunisia

Some smart bloggers in Tunisia launched the event Tunisia Blog award.
It's about a voting system completely free with some 15 categories so people can subscribe and get voted.
I would like to subscribe one of my blogs but they need to have it in French.

http://www.tunisiablogawards.com/

There are already about 42 blogs subscribed, it's a very good way to get bloggers together and make a kind of buzz out of it...

Marketing Training

Three marketers and three accountants are travelling by train to a conference. At the station, the three accountants each buy tickets and watch as the three marketers buy only a single ticket. "How are three people going to travel on only one ticket?" asks an accountant.

"Watch and you'll see," answers a marketer.

They all board the train. The accountants take their respective seats but all three marketers cram into a restroom and close the door behind them. Shortly after the train has departed, the conductor comes around collecting tickets. He knocks on the restroom door and says, "Ticket, please." The door opens just a crack and a single arm emerges with a ticket in hand. The conductor takes it and moves on.

The accountants saw this and agreed it was quite a clever idea. So after the conference, the accountants decide to copy the marketers on the return trip and save some money (being clever with money, and all that). When they get to the station, they buy a single ticket for the return trip. To their astonishment, the marketers don't buy a ticket at all.

"How are you going to travel without a ticket?" says one perplexed accountant. "Watch and you'll see," answers a marketer.

When they board the train, the three accountants cram into a restroom and the three marketers cram into another one nearby. The train departs. Shortly afterward, one of the marketers leaves his restroom and walks over to the restroom where the accountants are hiding.

He knocks on the door and says, "Ticket, please."

Be aware dear Marketers...

Dear Marketers, this story describes exactly what we are doing (since I'm a salesman too) :
When a young marketer met his untimely end, he was informed that he had a choice about where he would spend his eternity: Heaven or Hell. He was allowed to visit both places, and then make his decision afterwards.

"I'll see Heaven first," said the salesman, and an angel led him through the gates on a private tour. Inside it was very peaceful and serene, and all the people there were playing harps and eating grapes. It looked very nice, but the salesman was not about to make a decision that could very well condemn him to so sedate an eternity.

"Can I see Hell now?" he asked. The angel pointed him to the elevator, and he went down to the Basement where he was greeted by one of Satan's loyal followers. For the next half hour, the salesman was led through a tour of what appeared to be the best night clubs he'd ever seen. People were partying loudly, and having a, if you'll pardon the expression, Hell of a time.

When the tour ended, he was sent back up where the angel asked him if he had reached a final decision.

"Yes, I have," he replied. "As great as Heaven looks and all, I have to admit that Hell was more of my kind of place. I've decided to spend my eternity down there."

The salesman was sent to hell, where he was immediately thrown into a cave and was chained to a wall, and he was subjected to various tortures. "When I came down here for the tour," he yelled with anger and pain, "I was shown a whole bunch of bars and parties and other great stuff! What happened?!"

The devil replied, "Oh, that! That was just the Marketing Presentation"

Marketing lesson

1. You see a gorgeous girl at a party. You go up to
her and say: "I am very rich.
"Marry me!" - That's Direct Marketing..."


2. You're at a party with a bunch of friends and see a
gorgeous girl. One of your friends goes up to her and
pointing at you says: "He's very rich.
"Marry him." -That's Advertising..."


3. You see a gorgeous girl at a party. You go up to
her and get her telephone number. The next day, you
call and say: "Hi, I'm very rich.
"Marry me - That's Telemarketing..."


4. You're at a party and see gorgeous girl. You get up
and straighten your tie, you walk up to her and pour
her a drink, you open the door (of the car)"Marry Me?" - That's Public Relations..."


5. You're at a party and see gorgeous girl. She walks
up to you and says:"You are very rich!
"Can you marry ! me?" - That's Brand Recognition..."


6. You see a gorgeous girl at a party. You go up to
her and say: "I am very rich. Marry me!" She gives you
a nice hard slap on your face. - "That's Customer Feedback..."


7. You see a gorgeous girl at a party. You go up to
her and say: "I am very rich. Marry me!" And she
introduces you to her husband. - "That's demand and supply gap..."


8. You see a gorgeous girl at a party. You go up to
her and before you say anything, another person come
and tell her: "I'm rich. Will you marry me?" and she
goes with him - "That's competition eating into your market share..."


9. You see a gorgeous girl at a party. You go up to
her and before you say: "I'm rich, Marry me!" your
wife arrives. - "That's restriction for entering new markets..."

The marketer :)

Financial crises and Bloggers

All the media around the world is talking about the financial crisis!
How bloggers are doing with this crisis?
Are they getting profit from it?
Will it sweep the money from the Internet?
Are we going to have the same problem like real state, so domain names prices will get higher?

Going Contest

Eventually the best first step to monetize a blog is "CONTESTS"!
I'll start the easiest ones to my blog here and now :)

50 EC for the 5 first how subscribe to my RSS feed and write a comment to this post with a tip or just an idea about "CONTESTS"!

Let's go "CONTEST" :)

Flowers contest

After some months of sleep I'm back with a contest.

I just posted 4 pictures of 4 different flowers in my photo blog

http://cidahmedpics.blogspot.com/

I would like to know the name of each of them. The winner will reply to the post with

1. name of flower #1

2. name of flower #2

3. name of flower #3

4. name of flower #4

The winner will get 300 EC... Cash