Now the issue is: Tunisia is a small country where access to Internet technology is not a common activity, Internet is not a trusted way of payment… The Tunisian culture is not “Interneted” yet.
For those reasons I couldn’t find a good starting point!
But, Internet is for sure coming to us, and we should get ready for it. My first idea or project is to open a virtual shop and focus on standard marketing methodology to promote it; select a homogeneous audience to ease marketing effort and cost; choose items or product that suits the targeted audience… And if we recognize or realize that an other group of audience dose need an other Marketing Mix we start thinking about an other web site that answers the second group needs and so on…
Since the market is progressing at a snail's pace (but it is progressing at least) the project will need an important cash flow that I’m not able to cover.