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via Marketing M.O. by Jennifer Lueck on 3/16/10
In my previous article, How to get the most from a print ad, I pointed out the importance of not inundating your sales force with unqualified leads. When you run a campaign, focus on driving profitable revenue, not just a long list of names for your database. It's ROI, not just the response rate that [...]Things you can do from here:
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